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Photo by Dan Quiñones

Ross Street

From August 14 through October 31, Ross Street (off Mendocino Ave between 5th and 7th Streets!) is the place to be. Featuring lunch time food trucks Monday-Friday, live music on Friday and Saturday nights and markets and family activities on Sundays, Ross will be filled with local culture, creativity and fun for all ages. The eastern section of the street will be closed to vehicular traffic with the adjacent parking lot at Mendocino and Ross hosting the stage and weekend gathering area.

Ross Street is being organized by the Downtown business community, including: Cooperage, The California Theatre, Flagship Taproom and The Lost Church, plus Downtown favorite, the SoCo Market! The program is supported by the City of Santa Rosa, the Downtown Action Organization and our generous sponsors listed below. These dedicated people are working hard to make Ross Street your favorite fall stop for music, food and entertainment.

Performance schedules are posted now, but stay tuned for more details!

Lunch Time Food Trucks - Week of August 31

Wednesday ◦ 9/9/2026 ◦ MoMo Man

Thursday ◦ 9/10/2026 ◦ Los Flippin Tacos

Friday ◦ 9/11/2026 ◦ Galvan's Eatery


Upcoming Main Stage Entertainment

Friday ◦ 9/11/2026 ◦ Ross Street Sessions: Osito

Saturday ◦ 9/12/2026  ◦ Cooperage's 90's Fest Pizza Party - 9 Bands. 2 Stages. Noon-10pm


SoCo Markets on Ross Street

Every Sunday at Ross Street, the SoCo Market is popping up with the vibe and vendors you know and love. Find out more at thesocomarket.com.

Thank You to our Sponsors for bringing Ross Street to our Community